What is the company's vision?

Leaders all have a clear vision of how they want to develop their company. This vision is the leader's projection of their company's future position in the market and the processes they will put in place to achieve this. The vision therefore has both an external and an internal dimension.

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The leader does not build the company's vision alone. It is important that he surrounds himself with key people internally.

Corporate vision: internal and external vision

The external vision concerns the company's mission, the markets in which it wishes to establish itself, its positioning vis-à-vis the competition, and the objectives it wishes to achieve.

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The internal vision concerns how the company operates in terms of organization and management in order to achieve its objectives. It depends on the company's values, human and material resources, and relationships within the company.

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The external vision can be communicated to customers. As for employees, it is important to share both the external and internal visions with them.

It is important to note that the company's vision is not set in stone. It evolves over time and with the development of the company, without undergoing radical change.

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Why communicate the company's vision to employees?

Communicating the company's vision to employees is not just about providing information. It also helps to mobilize teams and guide them toward a common goal.

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A strong yet achievable vision will motivate your employees to commit to their work.

The vision shows the company's ambition. It therefore serves as a guide for actions and decisions.

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The benefits of sharing the company's vision

Provide guidance

A shared vision serves as a compass for the entire organization.

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In particular, it enables decisions to be made that are consistent with the intended goal. It also helps to define the responsibilities of each employee. A clear understanding of the vision is essential for managers. Without it, they will not be able to set relevant and achievable goals for their team.

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Furthermore, by knowing where the company wants to go, each department can anticipate needs to avoid future problems and thus increase productivity.

Boost engagement and motivation

By understanding the company's vision, employees will understand how their work contributes to the company's success. They will also be involved in deciding what actions to take. This will motivate them to do things the right way in order to be consistent with the company's plans. This creates a stimulating work environment.

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Job satisfaction will also be promoted, resulting in employees being more committed and motivated in their work.

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Learn more about motivation at work

Strengthen cohesion

Working toward a common goal will strengthen cohesion and solidarity among workers. This reduces tensions and conflicts related to divergent objectives.

In sociology, a group is a collection of people who have a common goal and interact by influencing each other.

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We therefore refer to a group if the following criteria are met:

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• the presence of interpersonal relationships: individuals communicate personally with other members.
• the pursuit of a common goal: the interests of each individual merge with those of the group.
• Reciprocal influence: there is interdependence among group members.
• the establishment of an organization: each member has their role or status, and group values and norms are created.

By communicating the company's vision, you enable the creation and strengthening of group dynamics. You enable employees to work toward a common goal, thereby strengthening cohesion and solidarity among workers.

Attracting and retaining talent

Today's workers are looking for companies with a clear and transparent vision. They want to work for organizations that have a positive impact. By communicating a strong vision, companies attract talented individuals who value meaning in their work and are therefore more likely to remain loyal to them.

Taking action to prevent psychosocial risks

By feeling that they are contributing to the achievement of the company's objectives, employees feel that their work is useful. This combats feelings of isolation, which can lead to psychosocial risks such as stress or burnout.

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Transparent communication also gives employees a clear understanding of their role. Conversely, unclear expectations will cause stress among teams.

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Furthermore, sharing the vision generally means recognizing the role of each employee in achieving the goal. Recognition at work is essential for maintaining engagement and helping employees thrive in the workplace. Without recognition, there is a risk of demotivation, decreased productivity and well-being at work, and absenteeism.

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Learn more about recognition at work

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Another important point is that in a workplace where everyone shares the same vision, communication and feedback are frequent. This allows issues to be resolved quickly before they become stressful.

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Finally, employees who have a good understanding of the company's vision will be more inclined to propose new ideas and take initiative. Sharing the vision therefore encourages innovation, autonomy, and responsibility.

How can you effectively communicate the company's vision?

Clear communication

It must be communicated in a clear and understandable manner. It is a good idea to share it regularly and via different communication channels: meetings, intranet, events, etc.

A vision embodied by management

It is important that the company's vision is communicated by the CEO so that it has meaning. Management must also embody the vision in order to inspire employees to get involved and know the path to follow.

Employee participation

Some companies directly involve employees in defining their vision. This inevitably strengthens their sense of belonging and commitment to their work. When this is not the case, it is still worthwhile to involve them by asking for their opinions and ideas. This can help to assess the relevance of the vision and refine it if necessary.

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Sharing the vision with teams is much more than simply passing on information. It is a crucial strategic element that will influence team motivation and organizational performance. A well-communicated vision will guide employees in their daily work. It will also promote team cohesion and job satisfaction. Sharing the company's vision is therefore one of the levers for preventing psychosocial risks.

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